‘Easy as’: Seafood industry hopes to market its way out of downturn
Hit early and hit hard by the pandemic, Australia's seafood industry hopes a new marketing campaign will help fill the void by increasing domestic consumption.Key points:Australia's seafood industry has developed its first whole-of-industry marketing campaignTwo of the industry's three key markets were wiped out by the coronavirus trading downturnThe industry…
bubmagNovember 13, 2020