A tale of two shoppers: How CPGs price in a K‑shaped economy
As higher-income households gain spending power and lower-income shoppers grapple with persistent food inflation, brands face a critical question: How to grow in a K-shaped economy? A K-shaped economy describes a deeply bifurcated recovery where higher-income households rise along the upward arm of the “K,” while lower-income households fall or…
bubmagFebruary 25, 2026