Red for stop, green for go: Study measures effectiveness of colour-coded front-of-pack labels on consumer behaviour
The 2021 study – published in PLOS Medicine – has confirmed the benefits of using colour-coded labels, noting they are instrumental in ‘nudging’ consumers towards choosing more healthful products and could be the underlying psychological mechanism towards cementing this behavioural change. However, the scientists noted that each type of label…
bubmagOctober 8, 2021