The Great UPF Rejection: Millions say no to ultra-processed food
Why are consumers ditching ultra-processed food? Health concerns are driving record numbers to reject UPFs Natural, unprocessed foods are seen as easier and more appealing Distrust of hidden ingredients fuels demand for cleaner labels Simplification over fortification reflects shifting priorities Consumers are turning their backs on ultra-processed foods (UPFs) in…
bubmagJuly 30, 2025