Why the GLP-1 boom won’t kill sugar reduction
GLP-1 and sugar reduction markets summary GLP-1 drugs like Ozempic reduce junk food cravings but potentially not sweetness Evidence shows GLP-1 users report dulled taste or intensified sweet cravings Consumer research finds preferences shifting toward comforting sweet flavour profiles Ingredient makers invest in nutrient dense sugar reduction technologies like enzymes…
bubmagOctober 6, 2025