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Beyond Meat

Beyond Meat addresses the noise around plant-based meat with “There’s Goodness Here” campaign Beyond Meat

Beyond Meat addresses the noise around plant-based meat with “There’s Goodness Here” campaign

Akerho "AK" Oghoghomeh, senior vice president of global marketing at Beyond Meat, explained to FoodNavigator-USA how the campaign demystifies the brand’s ingredients, process, mission and products for consumers whose spending has grown leaner amid rising grocery prices and who are uncertain about plant-based ingredient processing. “We wanted to make sure…
bubmag
August 21, 2023
Plant-based meat start-ups struggling to raise funding as excitement over Beyond Meat’s listing cools Beyond Meat

Plant-based meat start-ups struggling to raise funding as excitement over Beyond Meat’s listing cools

V2food, which is a joint venture between the CSIRO’s Main Sequence Ventures and Jack Cowin’s Competitive Foods Australia, banked $77 million at a valuation north of $500 million in 2020. All G Foods, raised $16 million in 2021 and then another $25 million last year. Woolworth’s venture arm, W23, was…
bubmag
August 21, 2023
Fair-weather vegans should remember it’s a diet, not a fad | Barbara Ellen Beyond Meat

Fair-weather vegans should remember it’s a diet, not a fad | Barbara Ellen

At the risk of seeming unreasonable, may curses rain down on the fair-weather vegan. Vegan food sales are slipping. The US brand Beyond Meat (home of the “bleeding” burger) has reported a drop in sales of almost a third. Elsewhere, fake-meat producers are struggling, vegan restaurants are closing, vegan ranges…
bubmag
August 13, 2023
A temporary blip or a sign of oversaturation? Beyond Meat’s woes and the future of plant-based meat Beyond Meat

A temporary blip or a sign of oversaturation? Beyond Meat’s woes and the future of plant-based meat

On Monday, Beyond Meat announced that its net revenue had fallen by 30.5%, which also led to its share price falling by 10%. This comes amid reports of a steady decline, or in the words of one innovator, a ‘shakedown’,​ for the plant-based meat sector. Beyond Meat and the industry​Beyond…
bubmag
August 11, 2023
NPD Trend Tracker: From Beyond Meat alt chicken to fermented plant-based butter Beyond Meat

NPD Trend Tracker: From Beyond Meat alt chicken to fermented plant-based butter

This week’s coverage of new product development covers a lot plant-based: from vegan chicken alternatives to a fermented plant-based butter. Elsewhere, Kraft Heinz takes tomatoes beyond ketchup into passata, puree, and more, while Nescafé experiments with a coffee and dessert mash-up. Scroll through the photo gallery for more… GettyImages/pinstock​ Read…
bubmag
July 17, 2023