Beyond Meat

Alt Protein Watch (Getty Images) 本期“替代蛋白质观察”重点关注 Beyond Meat、加工食品与融合菜肴增长 Beyond Meat 在营收暴跌背景下持续推进战略转型 Beyond Meat 正全力推进向高蛋白饮品品类的战略转型，希望借此实现业务多元化，在一定程度上抵御植物肉市场需求疲软的冲击。 首席执行官 Ethan Brown 表示，需求不足在很大程度上源于消费者对该类产品的不信任，而他指出，这种情况在几年前并没有如此严重。 “添加剂无罪，人心有责”： 专家呼吁对加工食品秉持更公正的看法 中国顶尖食品科学领导者呼吁消费者和行业对加工食品和添加剂做出更公正的判断，称该行业遭到严重误解。 “不幸的是，随着食品工业的发展，公众对添加剂的误解也在加深，这开始阻碍加工食品行业的进步。事实上，合格的食品添加剂其实是好的，而非坏的，只有人的操作失误和使用环节缺乏规范才是问题所在，这不应归咎于添加剂或加工食品本身。”孙宝国教授指出。孙宝国教授是食品科学专家，也是中国科学院 (CAS) 这一政府科学咨询机构中中国食品科学领域唯一的院士。 Tee Yih Jia 借亚西融合菜肴发力植物基增长 在植物基品类增长放缓的背景下，Tee Yih Jia 正押注于亚洲与西方风味的融合菜肴来推动其 ALTN 植物基系列产品增长，以此区别于传统的西式风格。 “自本世纪 20 年代初 ALTN 推出以来，本地零售货架上曾涌现出十多个不同的植物基品牌，许多品牌已昙花一现。然而，在‘适者生存’的激烈零售竞争中，时间和我们过往的业绩已经证明，产品质量依然是赢得客户的关键。”业务发展部助理经理 Tan Weixun 表示。 肠道健康与清洁标签食品在中国市场激增 中国消费者对天然、有益肠道及植物基成分的需求与日俱增，这不仅呼应了全球趋势，也促进了功能性产品的创新。 “十年前，消费者对天然成分的需求并不旺盛，但在近五年左右，市场对天然色素以及果汁浓缩液和果粉等清洁标签成分的需求急剧增加。这些植物基成分正越来越多地用于替代食品和饮料配方中的人工添加剂。”ZNatural 贸易经理 Zoe 表示。 中国对植物基色素进行规范： 品牌须知事项…

Beyond Meat Q1 2026 summary Beyond Meat sales volumes fell 19.5 percent though margins improved Foodservice drove declines with volumes falling over thirty percent globally Retail performance stabilised with international sales edging up 0.3 percent Beyond Meat shifts strategy from meat mimicry toward plant protein High protein drinks launch planned…

Beyond Meat pushes forward with repositioning in face of plummeting revenues The plant-based company’s struggles have worsened, not improved. The company is pushing ahead with repositioning into the high-protein drinks category, hoping diversification can go a ways towards shielding it from weak demand in plant-based. The primary reason for the…

Summary of Beyond Meat full-year results Beyond Meat sees revenues fall sharply due to weak plant-based demand Company shifts strategy towards high protein drinks to diversify revenue Low consumer trust drives focus on certified clean label product lines Debt restructuring boosts reported income despite ongoing operational and sales challenges Beyond…

The company is pivoting away from meat substitutes, focusing on plant protein instead (Image: Getty/Oana-Gabriela Rauca) The plant-based meat manufacturer has been diversifying for a while, but now it has fully rebranded The company formerly known as Beyond Meat has been moving away from relying purely on meat mimicry for…

Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks. The company, rebranded as Beyond The Plant Protein Co. — or simply Beyond on its packaging — changed its website and…

Beyond Meat is dropping "meat" from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks...Read More

Summary of global plant-based consumer preference trends Plant-based meat faces decline yet retains strong projected global growth Traditional options like tofu grow steadily but remain consumer minority choices Market forecasts show plant-based meat achieving higher long-term CAGR globally UK data indicates meat alternatives outsell non-analogue options by fivefold Shifting shares…

The popularity of meat alternatives is not what it once was. After a brief boom earlier in the decade, consumer interest is fast falling away. This can be seen in a number of ways. Sales have been declining for some time, and major plant-based meat companies are diversifying – most…

Beyond - formerly Beyond Meat - is expanding into beverages. (Image: Beyond) Beyond - formerly Beyond Meat - is living up to its new name by stepping beyond plant-based meat, and even food itself, to enter a completely new category Beyond Immerse expansion strategy Beyond expands into functional beverages with…