Beyond Meat

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Juicy Marbles co-founder and chief brand officer Vladimir Mićković is an anomaly among his food-tech start-up peers. The tattooed, floppy-haired CBO speaks on a video call from his “secret lair” in Slovenia, where the business is based. He has an almost manic, but infectious, laugh and often talks in metaphors: “Right…

If you've ever savoured the tang of yogurt, the richness of cream cheese, the sharp bite of pickles, or the complex flavours of miso, tempeh, or kimchi, then you've tasted the magic of fermentation. This isn’t just a culinary technique. It’s an ancient ritual, passed down through generations, harnessing the…

If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIRED The plant-based meat industry is in a bad place. Sales in the US fell last year as the pandemic-era enthusiasm for vegan burgers…

Updated : , ,   Beyond Meat on Wednesday reported better-than-expected sales in the second quarter despite continuing weak demand for its plant-based burgers, chicken and other products. The El Segundo, California-based company said its revenue fell nearly 9% to $93.2 million for the April-June period. That was better than…

Beyond Meat is introducing a new sausage to its lineup, but unlike the company’s other offerings, this plant-based protein product is not meant to replicate a meat product. Beyond Sun Sausage is meant to be a new kind of protein substitute, with three flavor options—cajun, pesto, and pineapple jalapeño. The…

Business Halal meat is big business both within and beyond Muslim communities More restaurants in Canada are putting halal certified meat on their menus to make sure their food is religiously compliant for some observant Muslims. But the move is as much about taking advantage of a big business opportunity…

The petition by the  Meat Import Council of America (MICA) and the Global Cold Chain Alliance (GCCA) to allow grants of inspections for foreign meat “beyond a 50-mile geographic radius of a U.S. land or sea port of entry where individual circumstances and conditions may justify the action,” may not…

Plant-based proteins are often used in meat and dairy analogues, and on occasion in egg analogues. Their purpose is to provide flexitarian, vegetarian and vegan consumers with an experience which compares closely with meat and dairy in taste, texture and nutritional value. However, there is far more potential for plant-based…

Akerho "AK" Oghoghomeh, senior vice president of global marketing at Beyond Meat, explained to FoodNavigator-USA how the campaign demystifies the brand’s ingredients, process, mission and products for consumers whose spending has grown leaner amid rising grocery prices and who are uncertain about plant-based ingredient processing. “We wanted to make sure…