Beyond Meat

NEW YORK (Reuters) - An advocacy group backed by the food and restaurant industries took the heated plant-based meat fight to the Super Bowl on Sunday in an advertisement, as consumer hunger for red meat alternatives rages on. The advertisement, which ran on…

You’ve heard the buzz: There’s a new kind of beef on the block, and it’s not made from cows. Increasingly available in restaurants and grocery stores nationwide, vegan ground beef is gaining steam. Over the past few years, two competitors with vastly differ…

You've heard of the Beyond burger — now meet Beyond fried chicken. On Wednesday, KFC and Beyond Meat announced the arrival of Beyond fried chicken, which is designed to taste and look like fried boneless wings. The plant-based "chicken" will be available in …

I have ceased to give a single damn about the game of football, but it would be dishonest to deny that Super Bowl Sunday is among the holiest of food Holidays. All the greatswings, pizza, nachosare in attendance (sometimes in one hot dish!). Its a delicious d…

The much wider experiment could serve as a more important test. The Atlanta test was helped in part by the exclusivity of having to visit one restaurant for a short period of time. This will show whether there's still demand when curious eaters are under less…

Beyond Meat, the publicly traded producer of plant-based protein replacements for meat, is currently giving other companies in the alternative meat space an education in just how finicky appealing to consumer tastes can be. On the same day that the Canadian …

Tim Hortons, Canadas largest coffee chain, has stopped selling Beyond Meats plant-based products after just seven months in a sign that some consumers arent ready to swap all their meat-based sandwiches and burgers for vegetarian alternatives. We introduced…

In a hip hotel in Chicago’s West Loop, nestled among more Michelin-starred restaurants than I can count, KFC has presented me with a carefully plated presentation of chubby chicken chunks on a rectangular white plate. The first is your standard, plain tan. Th…

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