How 3 brands are using TikTok Shop to expand abroad
Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the…
bubmagJuly 1, 2026