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Big Data

Big Data

The Digital Elephant And The CFO

felix-m-dorn-nizP9Lwl2rM-unsplash Photo by Felix M. Dorn on Unsplash Digital transformation is not new, and most companies have been on a digital journey since the 1990s. The digital transformation came in many forms Web, Web 2.0, SaaS, cloud, mobile, busin…
bubmag
November 14, 2019
Big Data

The Weather Channel App Can Now Forecast Your Flu Risk

PALM SPRINGS, Calif.According to the Centers for Disease Control and Prevention, influenza caused more than 20 million hospitalizations in 2018. And with peak flu season approaching again, The Weather Company has expanded its use of big data to serve up local…
bubmag
November 11, 2019
Big Data

The Biggest Takeaways From Brandweek

PALM SPRINGS, Calif.After years of conversation around big data, digital transformation and AI, brand marketers are going back to the basics and creating purpose for brands that goes beyond traditional advertising.At the second annual Brandweek event, themes …
bubmag
November 11, 2019
Big Data

Big Data File Formats Explained

Apache Spark supports many different data formats, such as the ubiquitous CSV format and web-friendly JSON format. Common formats used primarily for big data analytical purposes are Apache Parquet and Apache Avro. In this post, were going to cover the proper…
bubmag
November 7, 2019
Big Data

Moving Communications Up The Value Chain

Share to facebookShare to twitterShare to linkedin When I started working in communications nearly 15 years ago, I would joke with my colleagues, Heres another order for the press release factory coming up, as we would rol…
bubmag
November 7, 2019