Category

Twinfluencer

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures Twinfluencer

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies. Agency execs at influencer marketing agencies say that they’ve seen a significant uptick over the last 18 months and, even more so, at the end of 2022 in requests for proposals for…
bubmag
January 31, 2023
Storyclash revolutioniert Influencer Marketing mit OpenAI Twinfluencer

Storyclash revolutioniert Influencer Marketing mit OpenAI

Storyclash hat seine Plattform um bahnbrechende KI-Fähigkeiten erweitert, die es den Usern ermöglichen, auf neue und einzigartige Weise nach Creators mit Brand-Fit zu suchen. Vorbei sind die Zeiten, in denen man sich manuell durch unzählige Instagram-Profile wühlen oder Tools nutzen musste, die sich auf simple demografische Daten stützen. Mit Storyclash…
bubmag
January 27, 2023
Australia: Federal Court finds ‘finfluencer’ to have carried on financial service business without AFSL Twinfluencer

Australia: Federal Court finds ‘finfluencer’ to have carried on financial service business without AFSL

Australia January 27 2023 In brief The Federal Court's recent decision in Australian Securities and Investments Commission (ASIC) v Scholz (No 2) FCA 1542 has important implications for those who discuss financial products and services on social media platforms. Handed down on 20 December 2022, the Court's judgment heralds a…
bubmag
January 27, 2023
I wear lingerie as an outfit – I think it’s a ‘vibe’ but some are worried about my ‘image’ Twinfluencer

I wear lingerie as an outfit – I think it’s a ‘vibe’ but some are worried about my ‘image’

ONE fashion fan has been using her intimates to spice up her daytime outfits. A style influencer showed followers on TikTok how to wear lingerie during the day, but some were concerned for her. 2 Fashion lover Zoe urged viewers to wear lingerie as an outfitCredit: TikTok/zoeilanahill2 Zoe (@zoeilanahill2) recently…
bubmag
January 26, 2023
I’m in my 30s, my mom’s in her 60s – we both styled the same $23 Shein sweater and it looks great in plus sizes Twinfluencer

I’m in my 30s, my mom’s in her 60s – we both styled the same $23 Shein sweater and it looks great in plus sizes

LIKE mother, like daughter – especially in this household where both halves of the duo are equally stylish. Thirty-something fashionista Jennifer (@jennifer_samantha_style) and her mom ordered the same sweater from Shein, and both rocked the affordable look. 3 Influencer Jennifer and her mom styled the same plus-size Shein sweaterCredit: TikTok/jennifer_samantha_style…
bubmag
January 25, 2023
Meet The Five Chinese Fashion Influencers You Need To Know This Year Twinfluencer

Meet The Five Chinese Fashion Influencers You Need To Know This Year

China’s influencer economy is growing at lightning speed, outpacing the rest of the world. The National Bureau of Statistics estimates that the KOL (key opinion leader) market size will surpass $1 trillion (6.7 trillion RMB) by 2025, growing fivefold since 2020’s $210 billion (1.3 trillion RMB). These numbers are impressive,…
bubmag
January 24, 2023