Twinfluencer

Topline Despite the backlash after Bud Light teamed up with transgender influencer Dylan Mulvaney—including parent company Anheuser-Busch placing top marketing executives on leave—a study from Morning Consult released Thursday found a majority of U.S. adults and regular beer drinkers aren’t opposed to more inclusive talent representing their beer brands, though…

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay. “A few years from now, we will look back on this ‘controversy’ with the same embarrassment that…

On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership with a transgender influencer. The move follows weeks of controversy, including a video of Kid Rock shooting cases of Bud Light…

We’re coming off a mega-busy combat sports weekend with UFC, Bellator, boxing, and yes, influencer boxing galore. Sergei Pavlovich continued his run to a heavyweight title shot, Patchy Mix confirmed that he’s one of the best in the world at 135 pounds, Gervonta Davis won his highly anticipated match with…

Popular crossdresser, Idris Olanrewaju Okuneye, also known as Bobrisky, has said the only Nigerian male celebrity he is crushing on is Wizkid. The Influencer and Lagos ‘big girl’ made this known through his social media page on Tuesday, April 25, 2023. Bob shared a photo of Wizkid and wrote; “The…

Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based…

A dizzying excitement permeated the room as the instructor began shouting slogans. “Show us your best self!” “Break your limits!” “Stop overthinking!” “This is the path to success!” “You can do it!” The men and women in attendance, many of them middle-aged, swayed to the pulsing, rhythmic background music as…

INFLUENCER Molly-Mae showed off her trim physique as she stepped out in a pair of see-through trousers on her Dubai holiday with boyfriend Tommy Fury and baby Bambi. The star, 23, donned a black bikini that was visible through her white trousers as Tommy shared a clip of her pushing…

NEW YORK (AP) — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced…

Author of the article: Published Apr 22, 2023  •  1 minute read Cans of Bud Light are seen in Washington, Thursday Jan. 10, 2019. Photo by Jacquelyn Martin /THE ASSOCIATED PRESS NEW YORK — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking…