Meet The Five Chinese Fashion Influencers You Need To Know This Year
China’s influencer economy is growing at lightning speed, outpacing the rest of the world. The National Bureau of Statistics estimates that the KOL (key opinion leader) market size will surpass $1 trillion (6.7 trillion RMB) by 2025, growing fivefold since 2020’s $210 billion (1.3 trillion RMB). These numbers are impressive,…
bubmagJanuary 24, 2023