U by Kotex believes normalizing periods will help it reach millennials, Gen Z
This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Period care brands have been modernizing menstruation marketing in recent years, talking frankly about vaginas and moving away from infantilizing euphemisms. That’s something U by…
bubmagJune 9, 2023