What can luxury learn from the Shein PR debacle?
What happened: Desperate to transform its deservedly murky reputation, Nanjing-founded fast-fashion retailer Shein flew a group of influencers to visit its factory headquarters in Guangzhou in the middle of last month. Intended to burnish its reputation, the trip generated a slew of criticism. The e-commerce giant is valued at $100…
bubmagJuly 5, 2023