Twinfluencer

Team Epiphany, a marketing and creative agency that’s been around for 15 years, is responsible for conceptualizing the idea of an “influencer” before the social media we know today even existed. They’re also the creative force behind collaborative projects like the Heineken 100 and Coca-Cola Energy x Camp High’s campaign,…

The app empowers user creativity in a unique way. May 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re an avid content creator, a marketing-minded entrepreneur, or just desperately want your child to stop doing crazy dances they found on the internet, I have…

Ava McDonald, Founder and CEO of Zfluence Photo courtesy of Ava McDonald Eighteen-year-old Ava McDonald is doubly excited. On a personal level, not only is she about to attend Georgetown University in the Fall, on a professional level she is also about to launch her Summer 2020 Campus Marketing Program…

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting…

You would think that after seeing her sister Kim Kardashian get dragged across the internet for her cultural appropriation of black hairstyles and the apparent editing of her photos to give the appearance of darker skin, Kylie Jenner would know better. Apparently, that’s not the case.Kylie Jenner | Noam Galai/FilmMagic/Getty…

In the midst of coronavirus stock market panic and dire economic projections, the online retail brands quickly pulled the rug under the influencers engagement programs. Budgets were sliced, and relationships were severed. Over the first few weeks of pandemic, hundreds of micro- and macro- social media stars were left scrambling…

April 30, 2020 by Lara O'Reilly TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The ad revenue will be split between TikTok and the influencer.…

adidas continues its Creator U masterclass series with a new episode by the running division’s creative director, Sam Handy. In the video, Handy explains the brands’ best football and running products, as well as the future of sustainability. The session includes insider tips on five main sections, ranging from “putting…

Influencer Keiko Lynn recently hosted a "virtual tea party" for her followers on Instagram Live. Keiko Lynn This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Instagram influencers have been leaning into the app's "Live" and "Stories" features in recent weeks as many…

Teyana Taylor has come together with virtual influencer and musician Miquela to release a new single titled “Machine.” The song arrives as Miquela’s material has already been streamed over 25 million times on Spotify. “Working with Teyana has been on my vision board for a MINUTE,” said Miquela. “The stars…