Twinfluencer

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and…

SXSW has officially announced it will cancel its tech and music conference slated for March 13th to 22nd in Austin, Texas due to concerns around coronavirus, though it’s exploring rescheduling. “Based on the recommendation of our public health officer and our director of public health . . . I’ve gone…

This is a preview of the new Marketing on TikTok report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.The fast-growing, Chinese-owned short-video app, TikTok,…

Russian influencer Ekaterina Didenko recently threw a party that went incredibly wrong. During the party, her husband reportedly poured 55 lb of dry ice into a swimming pool for “visual effects.” This caused him and two other guests to die from carbon dioxide poisoning, and what started as celebration ended…

Trailer FrenzyA special place to find the newest trailers for movies and TV shows you're craving.One of the simple truths of social media and internet culture is that someone is always trying to raise the bar. People will do anything to gain more fame and followers. And we do mean…

Shayene “shAy” Victorio made her name on the Brazilian Counter-Strike circuit. ESPN reports that the former pro has been served a 116-year prison sentence in the wake of fraud charges. According to ESPN, Victorio ran an online store between 2013 and 2017. Her sentence was due to the charge that…

Authenticity is real. It cannot be manufactured, or fabricated, or solved for through a marketing brief, or an influencer campaign. Authenticity, or being authentic, starts from the beginning, and carries through the inside and outside of a being, human, business, or otherwise.In a lengthy conversation on an uncharacteristically sunny winter…

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices requires continuous…

DescriptionAn interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe. Read More

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that…