Twinfluencer

Photo: Mark Schiefelbein (AP)Clubhouse, the invite-only audio chat app that has enamored the tech industry elite, is on the lookout for influencers. Because what social media app can be without influencers? In a town hall on Sunday, the company announced that it was creating “Clubhouse Creator First,” its first creator…

Good morning and welcome to Insider Advertising for March 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on: The SPAC and IPO PR rush.Clubhouse brand deals.Dunkin's influencer marketing.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media. Tips,…

Did the emotional pressure of maintaining a perfect image drive the Malaysian influencer to try and end it all? Known for her sexy outfits during piano performances, Malaysian pianist and actress/ social influencer Cathryn Lee (李元玲), was met with a barrage of criticism in recent days which shockingly prompted her…

Or a referral program. If you actually think your 999,999,999,999 followers are worth $999,999,999,999,999,999 in sales, you should be thrilled at the opportunity to, not just get a few hundred bucks in free swag, but skim 1-2% off the absolute dragon's hoard of treasure you think you're sitting on. Not…

Celebrities and influencers play an outsize role in China’s social media and marketing scenes, and are an essential part of how brands reach consumers. In this monthly series by Content Commerce Insider for Dao Insights, we take a look at who’s been having the biggest impact and why it matters.…

At the beginning of February, Isaac Joy sat down and asked himself: “how would I like to use the internet?” A month later, he had created ChitterChat, a networking platform that encourages users to meet others online by connecting them with one new person each week.  “I realised social media isn't…

In just over a month, social media influencer Jake Paul (2-0, 2 KOs) will welcome former UFC fighter and ex-Bellator and ONE champion Ben Askren into the world of professional boxing. This Triller promoted event now has more details revealed on location and pay-per-view pricing. It was announced on Monday…

Non-fungible tokens, or NFTs, are the newest trend in the crypto space.  VCs have taken notice, funding everything from NFT marketplaces to social platforms.  Here are the apps trying to change the art industry with NFTs.  Visit the Business section of Insider for more stories. You should've known something was…

A group of women in Afghanistan are breaking through as Gen Z influencers on TikTok, Instagram, and YouTube.  More Afghans are online, and dozens of Afghan women have 50,000 or more followers on at least one social platform. As tastemakers, they're offering a fresh point of view on what it…

It’s a pretty safe bet you’ve been cooking more than usual over the past year. Since most takeout tends to rely on extra butter, sugar, and salt as not-so-secret ingredients for flavor, cooking your own meals often means you’re eating more healthily by default. Still, after another long day of…