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Twinfluencer

Disturbing New Study Finds American 5th-Graders Only Absorbing Targeted Advertisements At 1st-Grade Level Twinfluencer

Disturbing New Study Finds American 5th-Graders Only Absorbing Targeted Advertisements At 1st-Grade Level

STANFORD, CA—Calling the elementary schoolers “eons” behind their counterparts in terms of brand recognition, a disturbing new study published Monday by Stanford University found American fifth-graders were only absorbing advertisements at a first-grade level. “Out of the 10,000 children we studied, over 75% of them scrolled right past products placed…
bubmag
March 23, 2020
How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube creators Twinfluencer

How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube creators

Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally.As with most businesses in the ad industry, professionals are trimming budgets, canceling events, and looking for alternative revenue streams.Business Insider spoke to influencer-marketing professionals across the industry to better understand…
bubmag
March 21, 2020
The fashion influencer who used a personal connection to get a coronavirus test confirms positive diagnosis Twinfluencer

The fashion influencer who used a personal connection to get a coronavirus test confirms positive diagnosis

Influencer Arielle Charnas.(Photo by Mark Sagliocco/Getty Images for Beach Magazine)Fashion influencer Arielle Charnas has tested positive for COVID-19, she revealed in an Instagram post.For the past three days, Charnas had been documenting her health journey for her 1.3 million followers on Instagram, posting videos of her symptoms and the COVID-19…
bubmag
March 18, 2020
Live-streaming video format will likely see broader US adoption as coronavirus spreads Twinfluencer

Live-streaming video format will likely see broader US adoption as coronavirus spreads

This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.The live-streaming video format will likely see broader adoption in the United States as the coronavirus spreads and forces…
bubmag
March 18, 2020