Twinfluencer

COVID-19’s Impact on B2B Software Budgets 31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the…

The seismic effects of the COVID-19 pandemic have been felt across industries, with cuts in marketing budgets being one of the most prominent consequences. In the sphere of influencer marketing, where my company operates, this has manifested in lower costs per post, sponsorship suspensions and event cancellations. While it may…

Influencer marketing may no longer be the growth area it once was for marketing budgets, according to a new survey of 60 brand execs responsible for spending decisions. The survey found that 37% of brands have decreased influencer marketing expenditure over the past year. For 27%, spending has remained flat.…

All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. By Haidee Chu2020-05-09 21:00:00 UTC It's happened to all of us at least once: One second you're holding your phone, the next it slips…

Team Epiphany, a marketing and creative agency that’s been around for 15 years, is responsible for conceptualizing the idea of an “influencer” before the social media we know today even existed. They’re also the creative force behind collaborative projects like the Heineken 100 and Coca-Cola Energy x Camp High’s campaign,…

The app empowers user creativity in a unique way. May 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re an avid content creator, a marketing-minded entrepreneur, or just desperately want your child to stop doing crazy dances they found on the internet, I have…

Ava McDonald, Founder and CEO of Zfluence Photo courtesy of Ava McDonald Eighteen-year-old Ava McDonald is doubly excited. On a personal level, not only is she about to attend Georgetown University in the Fall, on a professional level she is also about to launch her Summer 2020 Campus Marketing Program…

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting…

You would think that after seeing her sister Kim Kardashian get dragged across the internet for her cultural appropriation of black hairstyles and the apparent editing of her photos to give the appearance of darker skin, Kylie Jenner would know better. Apparently, that’s not the case.Kylie Jenner | Noam Galai/FilmMagic/Getty…

In the midst of coronavirus stock market panic and dire economic projections, the online retail brands quickly pulled the rug under the influencers engagement programs. Budgets were sliced, and relationships were severed. Over the first few weeks of pandemic, hundreds of micro- and macro- social media stars were left scrambling…