TikTok is testing a ‘shop now’ button for influencer videos
April 30, 2020 by Lara O'Reilly TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The ad revenue will be split between TikTok and the influencer.…
bubmagApril 30, 2020