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eSports

Why Super League is partnering with ad tech vendors to sell its holdings in the metaverse eSports

Why Super League is partnering with ad tech vendors to sell its holdings in the metaverse

February 25, 2022 by Alexander Lee Gaming and esports entertainment firm Super League Gaming has confirmed several strategic partnerships allowing ad tech providers to place ads into the company’s wide-ranging inventory of metaverse experiences. The move provides a look into how in-game advertisement tools can act as an onramp into…
bubmag
February 25, 2022
‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships eSports

‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships

February 24, 2022 by Alexander Lee Earlier this month, esports organization Evil Geniuses injected a shot of traditional-sports experience into its front office with the hiring of Leonard Edwards, a veteran sports executive who formerly worked on partnerships for teams such as the New York Islanders, New Jersey Devils, Orlando…
bubmag
February 24, 2022
The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners eSports

The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners

Esports organizations such as Panda Global and Golden Guardians have leveraged their involvement in the fighting game community to generate fan engagement and secure brand partnerships — the former since its foundation in 2015, the latter since signing its first Super Smash Bros. player in 2020. For esports teams looking…
bubmag
February 23, 2022