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eSports

Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports eSports

Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports

Coca-Cola has signed on as the first worldwide founding partner of Wild Rift, Riot Games’ popular mobile title, under a new, multi-year agreement. The arrangement is a forceful endorsement of mobile esports by a prominent international brand, giving extra heft to Riot’s efforts to build a viable competitive mobile gaming…
bubmag
March 24, 2022