How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
Esports fandom is not limited by international borders. Popular players such as Korean League of Legends competitor Lee “Faker” Sang-hyeok boast legions of fans in far-flung regions such as China and North America. Like other world-spanning fandoms such as K-pop and anime, esports is a universal language that brands can…
bubmagApril 11, 2022