The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners
Esports organizations such as Panda Global and Golden Guardians have leveraged their involvement in the fighting game community to generate fan engagement and secure brand partnerships — the former since its foundation in 2015, the latter since signing its first Super Smash Bros. player in 2020. For esports teams looking…
bubmagFebruary 23, 2022