Arc’teryx faces backlash in China after fireworks stunt in Tibet
Arc’teryx, the Canada-founded outdoor label, has come under fire in China after setting off fireworks in Tibet’s Himalayas as part of a marketing campaign. Critics said the display risked harming the fragile plateau ecosystem and violated the “leave no trace” principle that outdoor brands are expected to uphold. On September…
bubmagSeptember 23, 2025