Viral ‘Are You Dead?’ App Rebrands Amid Global Buzz
Just two days after vowing not to alter its controversial name, the viral Chinese app 'Are You Dead?' or 死了么 sǐ le me announced a rebrand late-night on Tuesday, January 13. The new name? 'Demumu'—a cute, ghost-faced moniker that happens to resemble Zimomo from Pop Mart's Labubu toy family. Screenshot…
bubmagJanuary 14, 2026