Big Data

(Bloomberg) -- Zimbabwes economy has absorbed a series of crushing shocks over the past two decades, from land reform and hyperinflation in the 2000s to electricity shortages and a currency crisis in more recent years. Those massive policy disruptions made t…

felix-m-dorn-nizP9Lwl2rM-unsplash Photo by Felix M. Dorn on Unsplash Digital transformation is not new, and most companies have been on a digital journey since the 1990s. The digital transformation came in many forms Web, Web 2.0, SaaS, cloud, mobile, busin…

PALM SPRINGS, Calif.According to the Centers for Disease Control and Prevention, influenza caused more than 20 million hospitalizations in 2018. And with peak flu season approaching again, The Weather Company has expanded its use of big data to serve up local…

PALM SPRINGS, Calif.After years of conversation around big data, digital transformation and AI, brand marketers are going back to the basics and creating purpose for brands that goes beyond traditional advertising.At the second annual Brandweek event, themes …

Can Big Data Help Prevent Alzheimer’s Disease?

In theory, marketing personalization should be a win-win proposition for both companies and customers. By delivering just the right mix of communications, recommendations, and promotions all tailored to each individuals particular tastes marketing technologie…

An interesting big data thought experiment The other day on Twitter I saw someone referencing a paper or a seminar or something that was reported to examine the following situation: if you have an urn with a million balls in it of two colours (say red and wh…

Big data is playing a very important role in the future of branding. Last year, Samantha Bhargav wrote a great article on ways big data can help with branding strategies. There are a number of benefits, as Bhargav points out. One of the biggest is customer-ce…

Apache Spark supports many different data formats, such as the ubiquitous CSV format and web-friendly JSON format. Common formats used primarily for big data analytical purposes are Apache Parquet and Apache Avro. In this post, were going to cover the proper…

Air pollution in the United States caused by small-particle pollutants that can be inhaled and absorbed into the bloodstream increased 5.5 percent between 2016 and 2018, a new study found. The increase comes after a two-decade low; small-particle pollution de…