Big Data

PALM SPRINGS, Calif.After years of conversation around big data, digital transformation and AI, brand marketers are going back to the basics and creating purpose for brands that goes beyond traditional advertising.At the second annual Brandweek event, themes …

Can Big Data Help Prevent Alzheimer’s Disease?

In theory, marketing personalization should be a win-win proposition for both companies and customers. By delivering just the right mix of communications, recommendations, and promotions all tailored to each individuals particular tastes marketing technologie…

An interesting big data thought experiment The other day on Twitter I saw someone referencing a paper or a seminar or something that was reported to examine the following situation: if you have an urn with a million balls in it of two colours (say red and wh…

Big data is playing a very important role in the future of branding. Last year, Samantha Bhargav wrote a great article on ways big data can help with branding strategies. There are a number of benefits, as Bhargav points out. One of the biggest is customer-ce…

Apache Spark supports many different data formats, such as the ubiquitous CSV format and web-friendly JSON format. Common formats used primarily for big data analytical purposes are Apache Parquet and Apache Avro. In this post, were going to cover the proper…

Air pollution in the United States caused by small-particle pollutants that can be inhaled and absorbed into the bloodstream increased 5.5 percent between 2016 and 2018, a new study found. The increase comes after a two-decade low; small-particle pollution de…

Share to facebookShare to twitterShare to linkedin When I started working in communications nearly 15 years ago, I would joke with my colleagues, Heres another order for the press release factory coming up, as we would rol…

ISPs are using data analytics in a variety of ways. Many consumers may be concerned about this, because they are known to exploit customer data. However, they use data in a number of benevolent ways, which many people will be okay with. Pew Research has shown…

Parents want to send their children to the best schools. But what does "best" mean, exactly? As educational systems evolve to feature more charter-school options, school vouchers, and new systems for student matching across public-school networks, parental an…