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Beyond Meat

Beyond Meat is now Beyond Beyond Meat

Beyond Meat is now Beyond

The company is pivoting away from meat substitutes, focusing on plant protein instead (Image: Getty/Oana-Gabriela Rauca) The plant-based meat manufacturer has been diversifying for a while, but now it has fully rebranded The company formerly known as Beyond Meat has been moving away from relying purely on meat mimicry for…
bubmag
March 6, 2026
Beyond Meat drops ‘Meat’ from its name, pivots to plant-based drinks and snacks Beyond Meat

Beyond Meat drops ‘Meat’ from its name, pivots to plant-based drinks and snacks

Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks. The company, rebranded as Beyond The Plant Protein Co. — or simply Beyond on its packaging — changed its website and…
bubmag
March 6, 2026
Does plant-based meat still dominate the meat-free sector? Beyond Meat

Does plant-based meat still dominate the meat-free sector?

Summary of global plant-based consumer preference trends Plant-based meat faces decline yet retains strong projected global growth Traditional options like tofu grow steadily but remain consumer minority choices Market forecasts show plant-based meat achieving higher long-term CAGR globally UK data indicates meat alternatives outsell non-analogue options by fivefold Shifting shares…
bubmag
February 24, 2026
From media to scaffolding: How plant-based materials are reshaping cultivated meat Beyond Meat

From media to scaffolding: How plant-based materials are reshaping cultivated meat

As cultivated meat companies push beyond proof-of-concept and toward commercialization, some of the sector’s most stubborn challenges – cost, scalability, texture and production – are being addressed not through new animal cell breakthroughs, but through plants. From cell culture media to structural scaffolding, a growing cohort of startups is reframing…
bubmag
January 13, 2026