Activision Blizzard’s Deal with YouTube Is Reportedly Worth $160 Million
The game maker continues to capitalize on the popularity of its top esports franchises. Activision Blizzard's (NASDAQ:ATVI) Overwatch League has been a hot ticket over the last few years on the esports scene. In January, Activision struck a media-rights deal with Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube to be the exclusive broadcast…
bubmagFebruary 14, 2020