Vrity’s latest research sets out to prove values-based advertising can affect the bottom line
February 3, 2022 by Michael Bürgi Anyone in marketing and media hears a lot about values like sustainability, environmentalism, purpose-driven advertising and promoting diversity, equity and inclusion. But conventional wisdom tends to point to those messages as being noble in spirit but largely useless when affecting a company’s bottom line. …
bubmagFebruary 3, 2022