Virtual Reality

Academy, Emmy and Tony Award-winning actor and producer, Viola Davis and actor and producer Julius Tennon, along with their award-winning production company, JuVee Productions, are joining TIME’s immersive project The March, which will bring Dr. Martin Luther…

Today, TIME launches TIME Immersive, an augmented reality and virtual reality app, available on both iOS and Android devices, to showcase new AR and VR projects from TIME. The first activation featured in TIME Immersive is Landing on the Moon, which allows v…

If you're a fan of virtual reality (VR) games but you've been looking for something a little zanier than usual, we've got great news. Sairento VR is a first-person hybrid sword and shooting VR game that aims to let players be a ninja — with all that might imp…

Shooting Virtual Reality in Space

Revenue related to virtual reality technology initiatives is expected to jump by 3,000% over the next four years, and could generate as much as $1.8 billion for retail and marketing companies in 2022. Accordingly, leading brands and retailers are leveraging m…

Our recently published EC-1 on Roblox recounts the origin story and growth prospects of the company. But theres one more piece to the story: what Robloxs impact will be on gaming and the broader startup industry, if the company manages to multiply its current…

Elon Musk knows how to stay busy. The Tesla and SpaceX CEO took time out of his Model X production and space-shuttle hustle to play spokesmodel in California for Hyperloop. Musk hosted the unveiling of the most in-depth virtual reality experience of the Hyper…

A major clinical trial for mental health treatment just kicked off in the UK and it involves virtual reality.  Organized by VR therapy outfit gameChange, the government-funded program seeks to find out if VR can help people affected by schizophrenia and othe…

There's a buzz about virtual reality these days thanks to some excellent hardware options. From PC-powered powerhouses like the HTC Vive to untethered devices like the Oculus Quest, there's never been a better time to get into VR. While many VR headsets have …

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand e…