Virtual Reality

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand e…

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand e…

The reviews for Disney's "Lion King" remake are here and we need to get one thing straight. "The Lion King" is not a live-action remake. A lot of reviews are referring to Disney's "The Lion King" remake as a live-action movie. It's not. Kirsten Acuna/I…

If there's one thing everyone who's seen The Lion King remake seems to agree on, it's that the visuals are stunning. But how did director Jon Favreau and his team go about creating such an impressively realistic world for the Disney film? Well, it started w…

Virtual reality is a booming technology. Like artificial intelligence and blockchain, its on a meteoric rise and every big tech company on the planet wants in. But theres more to VR than market value and technical specifications. Hardware such as the Oculus Q…

Spider-Man: Far From Home spoilers sneakin' up on you like Peter Parker in his Stealth Suit. Jay Maidment/Sony Pictures Spider-Man: Far From Home brings Phase 3 of the Marvel Cinematic Universe to a close with a joyous teen adventure and returns to the gran…

Stunt driver Vaughn Gittin Jr. took a Lincoln MKZ through its paces at the Goodwood Festival of Speed, drifting the vehicle and taking it up a signature hill climb. Except Gittin wasn’t in the car. Donning a Samsung VR headset, Gittin was controlling the veh…

Why buy from Best Buy? The Oculus Rift S costs $399, but it requires a PC capable of powering VR. The price of all the hardware you need can add up quickly. Best Buy offers a payment plan that allows you to spread the cost of the Oculus Rift S…

A new virtual reality bar has recently opened in London. Imagined by the virtual reality studio The Dream Corporation, Otherworld invites its visitors to live an extraordinary journey. This new generation “arcade bar” offers customers the opportunity to expe…

Spider-Man: Far From Home spoilers sneakin' up on you like Peter Parker in his Stealth Suit. Jay Maidment/Sony Pictures Spider-Man: Far From Home brings Phase 3 of the Marvel Cinematic Universe to a close with a joyous teen adventure and returns to the gran…