Virtual Reality

Elon Musk knows how to stay busy. The Tesla and SpaceX CEO took time out of his Model X production and space-shuttle hustle to play spokesmodel in California for Hyperloop. Musk hosted the unveiling of the most in-depth virtual reality experience of the Hyper…

A major clinical trial for mental health treatment just kicked off in the UK and it involves virtual reality.  Organized by VR therapy outfit gameChange, the government-funded program seeks to find out if VR can help people affected by schizophrenia and othe…

There's a buzz about virtual reality these days thanks to some excellent hardware options. From PC-powered powerhouses like the HTC Vive to untethered devices like the Oculus Quest, there's never been a better time to get into VR. While many VR headsets have …

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand e…

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand e…

The reviews for Disney's "Lion King" remake are here and we need to get one thing straight. "The Lion King" is not a live-action remake. A lot of reviews are referring to Disney's "The Lion King" remake as a live-action movie. It's not. Kirsten Acuna/I…

If there's one thing everyone who's seen The Lion King remake seems to agree on, it's that the visuals are stunning. But how did director Jon Favreau and his team go about creating such an impressively realistic world for the Disney film? Well, it started w…

Virtual reality is a booming technology. Like artificial intelligence and blockchain, its on a meteoric rise and every big tech company on the planet wants in. But theres more to VR than market value and technical specifications. Hardware such as the Oculus Q…

Spider-Man: Far From Home spoilers sneakin' up on you like Peter Parker in his Stealth Suit. Jay Maidment/Sony Pictures Spider-Man: Far From Home brings Phase 3 of the Marvel Cinematic Universe to a close with a joyous teen adventure and returns to the gran…

Stunt driver Vaughn Gittin Jr. took a Lincoln MKZ through its paces at the Goodwood Festival of Speed, drifting the vehicle and taking it up a signature hill climb. Except Gittin wasn’t in the car. Donning a Samsung VR headset, Gittin was controlling the veh…