Twinfluencer

She’s not your average influencer btw, fyi! Years ago, a picture of Sahar Tabar went viral on the internet. The distorted image made her look like Angelina Jolie but in a weird way. Later it was found out that it was an (unfortunate) case of plastic surgery. However, Tabar has…

The Container Store is betting that seeing others tackle organization projects in their homes will likely make you want to do the same — all while using their products to do so, of course. That’s the thinking behind the company’s influencer marketing strategy, as well as its five-year-running brand ambassador…

With a recent proposal by a member of the United States Federal Communications Commission (FCC) to ban TikTok, influencers are scrambling. If the FCC makes good on the ban, TikTok creators could lose their fanbases and revenue streams overnight. People are often skeptical about Web3, many of them influencers and…

There are some pretty impressive gems on social media these days. But perhaps one of the most out-there influencers is a ‘Zombie’ Angelina Jolie lookalike, who’s known for posting some eerily spooky Instagram pictures. Well, it turns out that content creator Sahar Tabar is actually pretty normal looking in real…

An Australian model and social media influencer, Mikaela Testa, has apologized on TikTok after a clip in which she visited an exotic animal meat market in Bali was publicly criticized. In a deleted video, Testa talked about when a taxi driver took her and her manager, at their request, to…

Top Chinese livestreamer Li Jiaqi sold RMB 21.5 billion ($2.9 billion) worth of goods on the first day of this year’s Singles Day pre-sale period, doubling the sales record (which he also set) in 2021. The massive GMV figure came just weeks after Li resurfaced on Alibaba’s Taobao livestream platform…

Canadians who have been able to keep a stockpile of cash are better prepared for the impending recession.Denis Pepin/Getty Images/iStockphoto Getting caught up on a week that got away? Here’s your weekly digest of The Globe’s most essential business and investing stories, with insights and analysis from the pros, stock…

In our year 2022, high-desert “bohemian” getaways like Joshua Tree or Marfa are on the verge of being overrun. The Airbnb-Instagram industrial complex and its throngs of venture capitalists, influencers, gurus, and clout chasers have begun slowly stripping these places of their idiosyncrasies, turning them into Pinterest-ready paradises for festival-wear…

MarTech » Content Marketing » Adobe reports growing opportunities for “non-professional” content creators In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more…

We’ve all been there: scrolling through our favorite TikToker’s clips or binge-watching our comfort influencer’s review videos of her skincare favorites for October. Suddenly, that Japanese mouthwash she’s using is on our shopping list. Why does a TikTok or Instagram reel of a blogger talking about the lipstick to buy…