‘It’s not spray and pray anymore. It’s like using a sniper’: See how influencer marketing pairs brands with TikTokers and YouTubers that give them that extra edge
We’ve all been there: scrolling through our favorite TikToker’s clips or binge-watching our comfort influencer’s review videos of her skincare favorites for October. Suddenly, that Japanese mouthwash she’s using is on our shopping list. Why does a TikTok or Instagram reel of a blogger talking about the lipstick to buy…
bubmagOctober 21, 2022