Twinfluencer

An Australian model and social media influencer, Mikaela Testa, has apologized on TikTok after a clip in which she visited an exotic animal meat market in Bali was publicly criticized. In a deleted video, Testa talked about when a taxi driver took her and her manager, at their request, to…

Top Chinese livestreamer Li Jiaqi sold RMB 21.5 billion ($2.9 billion) worth of goods on the first day of this year’s Singles Day pre-sale period, doubling the sales record (which he also set) in 2021. The massive GMV figure came just weeks after Li resurfaced on Alibaba’s Taobao livestream platform…

Canadians who have been able to keep a stockpile of cash are better prepared for the impending recession.Denis Pepin/Getty Images/iStockphoto Getting caught up on a week that got away? Here’s your weekly digest of The Globe’s most essential business and investing stories, with insights and analysis from the pros, stock…

In our year 2022, high-desert “bohemian” getaways like Joshua Tree or Marfa are on the verge of being overrun. The Airbnb-Instagram industrial complex and its throngs of venture capitalists, influencers, gurus, and clout chasers have begun slowly stripping these places of their idiosyncrasies, turning them into Pinterest-ready paradises for festival-wear…

MarTech » Content Marketing » Adobe reports growing opportunities for “non-professional” content creators In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more…

We’ve all been there: scrolling through our favorite TikToker’s clips or binge-watching our comfort influencer’s review videos of her skincare favorites for October. Suddenly, that Japanese mouthwash she’s using is on our shopping list. Why does a TikTok or Instagram reel of a blogger talking about the lipstick to buy…

Top gaming influencers are ready to spend the highest sum of money on raising performance  A new global survey, conducted by Kaspersky, explores the role of performance for groups of gamers and their attitudes towards it.  The survey, commissioned by Kaspersky, shows top gaming influencers feel ready to spend the…

A man on social media was called out after he referred to an independent female candidate running for Malaysia’s 15th General Election as a ‘pornstar’.  Nur Fathiah Syazwana who is running for the Batu seat in Kuala Lumpur highlighted the man’s sexist remark on Twitter and said “I am a…

For non-celebrities, Instagram is a tool to stay connected, share memories and make friends. But celebrities and influencers can make a living just by posting sponsored content on their carefully-curated feed. NetCredit created an algorithm to estimate the world's top-paid Instagram influencers from different countries. The loan lending company first…

Matilda Djerf started Djerf Avenue along with her boyfriend, Rasmus, in 2019.Courtesy of Djerf Avenue Matilda Djerf, 25, is a business owner and influencer with over 2.7 million Instagram followers. In 2019, she and her boyfriend decided to start Djerf Avenue without a business plan. Since then, the couple turned…