Twinfluencer

Spotify signed a deal with Rickey Thompson and Denzel Dion, best friends and popular fashion and lifestyle influencers, for an exclusive weekly podcast series. The two L.A.-based comedic internet stars, who first rose to fame on the now-defunct Vine app, have sizable followings on Instagram, YouTube and TikTok — a…

You’ve probably heard of FaZe Clan, a mostly male gaming collective started in 2010. In the decade since, it’s transformed from a small group of friends playing Call of Duty into what’s essentially a media company of gaming influencers. The New York Times recently published a piece about how FaZe…

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CLOTHING brand Missguided has made waves in the online fashion industry since it was first set up in 2009. New Channel 4 documentary Inside Missguided: Made In Manchester will lift the lid on what its like working for the brand and its CEO, Nitin Passi. 7Inside Missguided: Made In Manchester…

This week's newsletter: Stephanie breaks down why the "Super Bowl of swipe-ups" is hitting different this year, and I, out of pure generosity, brainstorm a list of ideas for TikTokers and YouTubers to get attention without throwing a party in a pandemic. Posted on August 7, 2020, at 8:01 a.m.…

Rally is launching a cryptocurrency dubbed Creator Coin that will help influencers, content creators, and streamers run their own virtual economies. And while it’s all virtual, Creator Coin is a new way for people with fans to make real money. With Creator Coin, Rally will enable influencers to create their…

Los Angeles Mayor Eric Garcetti has ordered the city to cut off water and power to houses and other venues that host large parties or gatherings in violation of COVID-19 restrictions.Some California residents, including prominent social media influencers, have continued to host large gatherings despite restrictions aimed at containing the…

Courtesy of Marina Barham, Ruby Asabor, and Shelby Church; Samantha Lee/Business Insider This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. UPDATE: This event took place on August 5, 2020, but you can watch the full video here.The ad business has been hurting…

Influencer marketing has become a thriving career for social media users who have found their online identity striking a note with followers. In fact, influencers who can make a living from social media are fast saturating the market. Unlike in the past, influencer marketing is no longer limited to major…

Partipost, a Singapore-based marketing startup that lets anyone with a social media profile sign up for influencer campaigns, has raised $3.5 million in new funding. The round was led by SPH Ventures, the investment arm of publisher Singapore Press Holdings, with participation from Quest Ventures and other investors. The funding…