Twinfluencer

The update marks Instagram’s biggest push into longer form content since it launched IGTV in 2018. But while IGTV enabled longer videos, Guides is closer to the type of content you’d expect from traditional publishers. Instagram Instagram says it’s focusing on “wellness” content only as part of its efforts to reach…

A food influencer records their online blog, sharing healthy recipes with their fans. Getty Many industries are being forced into Darwinian change as a result of the virus and influencer marketing will not be spared the need to adapt. The current climate has sharpened advertiser requirements, which presents an opportunity…

In a remarkably short time, drones have infiltrated every facet of life. Even now, in the age of COVID-19, drones are being employed by engaged groups to help enforce social distancing guidelines and help stop the spread of the virus. From business delivery to mapping to videography to pure-and-simple enjoyment…

Eduardo Morales collects enamel pins. Back in 2015, he was frustrated that there was no way on Instagram to easily find the best new pins he wanted to buy. So he built his own. Within a few years, his @pinlord Instagram page had over 145,000 followers and, as a true…

Arielle Charnas is under fire. On Wednesday, the Something Navy founder and influencer posted photos of herself donning a navy gown with off-the-shoulder sleeves on her Instagram account, amassing more than 25,000 likes on the images since. She tagged the Something Navy Instagram account on the garment, indicating that the dress is…

COVID-19’s Impact on B2B Software Budgets 31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the…

The seismic effects of the COVID-19 pandemic have been felt across industries, with cuts in marketing budgets being one of the most prominent consequences. In the sphere of influencer marketing, where my company operates, this has manifested in lower costs per post, sponsorship suspensions and event cancellations. While it may…

Influencer marketing may no longer be the growth area it once was for marketing budgets, according to a new survey of 60 brand execs responsible for spending decisions. The survey found that 37% of brands have decreased influencer marketing expenditure over the past year. For 27%, spending has remained flat.…

All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. By Haidee Chu2020-05-09 21:00:00 UTC It's happened to all of us at least once: One second you're holding your phone, the next it slips…

Team Epiphany, a marketing and creative agency that’s been around for 15 years, is responsible for conceptualizing the idea of an “influencer” before the social media we know today even existed. They’re also the creative force behind collaborative projects like the Heineken 100 and Coca-Cola Energy x Camp High’s campaign,…