Twinfluencer

In the latest in a series of features analysing the modern games media landscape, Bastion Director Ravi Vijh talks to three influencers about how they see their roles and responsibilities, their relationships with the industry and the keys to building (and retaining) a big audience. Featuring... Tommy (AKA TOMMYRAGE) from…

Those who were hoping Ben Askren would be able to banish Jake Paul from the realm of combat sports are sorrily disappointed this morning. The brash YouTuber, who was accused of sexual assault in the lead up to last night’s fight, got the W at Triller Fight Club by TKOing…

Jake Paul may be a social influencer with millions of followers and millions of more views on his YouTube videos but Ben Askren hasn’t been impressed when it comes to his ability to promote a fight. While the fight that will headline the Triller pay-per-view on Saturday night came together…

News Pooja Mishra’s video goes viral, international stars are shooting reels on her video 17 Apr 2021 07:39 PM Mumbai MUMBAI: Guess who is back? Our very own model/anchor/actor/author(she written four books), food influencer and now a meme, Pooja Misra. She is a 'viral sensation' and is being admired for…

Amanda Gorman, the National Poet Laureate in the US, shot to stardom almost overnight after her reading at Joe Biden’s inauguration. Her picture, taken by Annie Leibovitz, was plastered on the May edition of Vogue.  The 23-year-old poet told Vogue she was working on projects that “speak to her” and…

In February, YouTube influencer Logan Paul announced to his 20 million podcast followers that he was leaving Los Angeles to move to Puerto Rico. Paul, who is preparing for a high-profile boxing match with Floyd Mayweather later this year, said the move would be an opportunity to get “locked in…

When it comes to Trump impersonations, this social media star takes the cake.  Austin Nasso, social media influencer and content creator, took the internet by storm with his comedy skits and impressions, specifically his impersonation of President Trump.  “I love doing comedy and making cool things,” he wrote on his…

IN MARCH OF last year, we recorded an episode of The Explainer that looked at how misinformation about Covid-19 spread on WhatsApp.  Little did we know that over a year on, coronavirus pandemic and vaccine misinformation would still be spreading – only over new channels and in new ways. To…

March 2020 showed a sizable spike in views and subscribers for popular yoga influencers, according to Social Blade, a website that tracks the growth of YouTube channels over time. While already-famous yoga channels featuring Desi creators grew as well, their channels are less likely to be promoted by YouTube on…

Concise insights on global finance in the Covid-19 era. ------------------------------------------------- EFFETTO FERRAGNI. Chiara Ferragni’s digital magic worked on Tod’s (TOD.MI) shares. The Italian maker of $500-a-pair loafers rallied 14% on Friday as the fashion influencer was named a director . Chairman Diego Della Valle badly needs some of the Instagram…