Twinfluencer

It was almost cryptocurrency’s Black Wednesday. In the space of a few hours, Bitcoin’s price fell by up to 30 percent, from about $43,000 to around $31,000, before rebounding. As of now, it’s far from its all-time high of more than $63,000, reached just last month, and has lost about…

Listen to this story I’m amazed how often really talented marketers ask me: “I paid an influencer to promote my product, why didn’t it sell out?” There are so many reasons why an influencer campaign can fall short of expectations. The first is that your expectations were too high in…

Necessary Realness: It's a Celebrity Baby Boom! Jason Derulo isn't "Ridin' Solo" anymore.  The 31-year-old singer is officially a dad! Just two months after Jason and Jena Frumes announced they were expecting their first child together, the social media influencer revealed her baby boy has finally arrived. "A glimpse of my first week…

A Russian Instagrammer who launched his motorbike off a dock, crashing into the sea. Two YouTube pranksters who fooled a supermarket guard with drawn-on face masks, violating the island’s health rules. A couple allegedly filming porn on a sacred mountain. Bali has hosted a range of badly behaved influencers during…

About halfway through the livestream, Li Huida felt her chest tighten with panic. She’d begun to suspect she’d been conned. Li, a marketing manager from the eastern city of Suzhou, had spent a small fortune to get a popular Chinese influencer to promote her company’s product — a meal-replacement shake…

Image Source: Sela Shiloni; Stylist: Kevin Ericson; Hair Stylist: Richard Collins; Makeup Artist: Cedric Jolivet Take a scroll through TikTok's For You page on any given day, and you'll likely encounter footage of Caitlin Reilly doing what she does best: impersonating people you love to hate. The 31-year-old actress unexpectedly…

Email Some of Pinterest's biggest influencers will be hosting live streams on the platform near the end of May. In an attempt to amp up its inspiration game and break out of its mold, Pinterest is adding an exciting new feature to its resume. You'll Soon Be Able to Watch…

Brands can now connect directly with the right influencers Now more than ever, brands need to know their digital marketing campaigns are reaching the right audience. So how do brands create authentic messaging for their campaigns? By finding and working with influencers that speak the language of their consumers. Leading…

In 2020, more viewers than ever tuned in to video game streamers for news, reviews, playthroughs, events and more. According to reports, in 2020 Facebook Gaming users watched for more than 3.6 billion hours, with Twitch users streaming more than 17 billion. YouTube Gaming amassed even more massive numbers, reporting…

The new normal is here and as part of it, the cinema business has undergone a massive change. With India currently facing a massive second wave of the Coronavirus, theatres have been shut in most parts of the country. Almost all films, obviously, have been pushed ahead and will be…