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Twinfluencer

The influencer economy is one step ahead of us and changing again as TikTok stars demand freedom Twinfluencer

The influencer economy is one step ahead of us and changing again as TikTok stars demand freedom

Thursday 02 June 2022 10:00 am Influencers are looking at brand new ways of making money Influencers – also known as content creators – have been anticipating what the public likes since the beginning. From blogging in the late ‘90s – showing a new appetite for sharing intimate thoughts in…
bubmag
June 2, 2022
Why this startup dining app is spending all of its marketing dollars with influencers Twinfluencer

Why this startup dining app is spending all of its marketing dollars with influencers

While most companies are looking to diversify their media spend, Skorch dining app is spending it all in one place: influencer marketing. With more people using social media today than ever before, influencer marketing has seen steady adoption across the industry and its fair share of ad dollars — $4.14 billion…
bubmag
May 30, 2022
Cannes 2022: First a Square now a triangle, Ruben Oslund wins the Palme d’or for a second time Twinfluencer

Cannes 2022: First a Square now a triangle, Ruben Oslund wins the Palme d’or for a second time

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bubmag
May 28, 2022
Why China’s Influencer Cop Is Turning in His Verified Badge Twinfluencer

Why China’s Influencer Cop Is Turning in His Verified Badge

In 2021, China initiated a sweeping crackdown on rising telecom and internet fraud cases across the country. The campaign sparked privacy concerns when it utilized controversial methods such as an app aimed at tracking potential fraudsters or restricting international phone calls and texts. Since last September, Chen Guoping, a 44-year-old…
bubmag
May 28, 2022
Why Clarks enlisted influencers to bring users into its metaverse experience Twinfluencer

Why Clarks enlisted influencers to bring users into its metaverse experience

Brands are increasingly spending their gaming marketing budgets to build immersive activations inside metaverse platforms such as Roblox and Fortnite. But although these platforms can deliver tremendous traffic and engagement, actually getting those users to spend time inside branded experiences is a challenge unto itself. To generate interest in their…
bubmag
May 24, 2022