Digiday+ Research: TikTok is hot, but agencies are skeptical of whether it works
TikTok has captured the imagination of marketers and increasingly larger portions of their ad dollars as they hotly pursue the young cohort flocking daily to the platform by the millions. But these are early days of the platform’s appeal among the 86 agency execs surveyed in February that actually spend…
bubmagMarch 23, 2022