Category

TikTok

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video TikTok

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

Although it generated a few headlines when it was announced in late February, YouTube’s move to present its content wares to media buyers and clients smack in the middle of “upfront week” when the main broadcast and cable networks present, wasn’t quite earth-shaking news. But should it have been?  Should…
bubmag
March 28, 2022
The Rundown: Why some esports organizations are prioritizing growth on TikTok TikTok

The Rundown: Why some esports organizations are prioritizing growth on TikTok

Gamers are a growing demographic on TikTok, and esports organizations are looking to secure their piece of the pie. In a bid to expand their social audiences, esports teams are increasingly dedicating resources and time to creating custom content for the short-form video platform — with some considering it their…
bubmag
March 28, 2022
Marcos rides crest of socmed support TikTok

Marcos rides crest of socmed support

TEAM TO BEAT Survey frontrunners Ferdinand ‘Bongbong’ Marcos Jr. and his running mate Davao City Mayor Sara Duterte-Carpio at a campaign sortie at the Quezon Convention Center in Lucena, Quezon on Wednesday, March 23, 2022. CONTRIBUTED PHOTO Read this in The Manila Times digital edition. PHILIPPINE social media has exploded…
bubmag
March 23, 2022