TikTok

If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Buried beneath an Everest sized pile of TikTok dance emotes, Marvel skins and lavish live concerts for Ariana Grande lies the actual reason Fortnite has kept me playing for the…

TikTok’s algorithms are very good at finding videos to keep people glued to their phone screens for hours on end. What they are not so good at, a new report has found, is detecting ads that contain blatant misinformation about U.S. elections. That’s despite TikTok having banned all political advertisements…

A Facebook search for the words “election fraud” first delivers an article claiming that workers at a Pennsylvania children’s museum are brainwashing children so they’ll accept stolen elections. Facebook’s second suggestion? A link to an article from a site called MAGA Underground that says Democrats are plotting to rig next…

Northwestern Mutual, a 166-year-old financial services company, is using TikTok for the first time by participating in trends and challenges as well as using influencers to boost brand awareness with millennials and Gen Z. The legacy brand wants to reach TikTok’s financial planning communities to keep Northwestern Mutual on younger…

Collage by Cathryn Virginia On any given day, my TikTok For You page is filled with mini vlogs, coffee recipes, and puppies. Lately, this mixed bag of viral posts have also included something less aesthetically pleasing: outlandish safety precautions. These videos, often advertised as “Airbnb safety tips” or advice to…

Search Engine Land » PPC » A look inside TikTok’s new automated Smart Performance Campaigns TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might…

Bloomberg via Getty The 2016 US election was a wake-up call about the dangers of political misinformation on social media. With two more election cycles rife with misinformation under their belts, social media companies have experience identifying and countering misinformation. However, the nature of the threat misinformation poses to society…

UPDATE: Toronto police say a 14-year-old boy has been arrested in connection with an ongoing taxi scam investigation. Read more here.  Saja Kilani didn't think twice when she was stopped on the street Sunday by a young boy asking for help paying his cab fare. The boy told Kilani the driver only…

Similar taste? Following Selena Gomez and Hailey Bieber (née Baldwin)‘s friendly reunion, eagle-eyed fans resurfaced a video that seemingly shows the duo sharing an even deeper connection — with matching tattoos. According to a TikTok video posted in September, Gomez, 30, and Bieber, 25, both have a tattoo on their…

After announcing her tenth studio album Midnights at the 2022 Video Music Awards, Swift began teasing the track titles on TikTok a month later. Image: Catherine Powell (Getty Images) Taylor Swift is as much a force on TikTok as she is in music. The singer’s brand and relevance has only…