Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
Online literature platform Wattpad is holding onto its ad dollars, leveraging organic growth on social media and prioritizing its owned channels to build up community engagement by way of exclusive interviews and comedic TikTok videos. “There’s all this engagement already happening on Wattpad,” said Abby Yew, Wattpad’s head of marketing. “We…
bubmagOctober 7, 2022