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TikTok

Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos TikTok

Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos

Online literature platform Wattpad is holding onto its ad dollars, leveraging organic growth on social media and prioritizing its owned channels to build up community engagement by way of exclusive interviews and comedic TikTok videos. “There’s all this engagement already happening on Wattpad,” said Abby Yew, Wattpad’s head of marketing. “We…
bubmag
October 7, 2022
Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok TikTok

Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok

Brands and agencies alike see the importance of social media when it comes to marketing success. But, similar to how Digiday+ Research found that brands and agencies don’t see eye-to-eye on how much marketing spend should go toward Google, a survey of 90 brand and agency professionals in the third…
bubmag
October 4, 2022