Balmain Is The Latest To Tap Pokémon. What Will China Think?
What Happened: On September 1, Balmain became the first luxury fashion house to reveal a clothing collection featuring one of the longest-standing gaming IPs in the world, Pokémon. It officially launched on September 2 globally, including in Shanghai and Chengdu. This year has already seen Pikachu grace 30 pieces of…
bubmagSeptember 2, 2022