Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
By Kristina Monllos • April 25, 2025 • This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series → The long saga of Google’s third-party cookie crumble…
bubmagApril 25, 2025