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‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox Google

‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox

While Google insists Privacy Sandbox is still moving forward, publishers say the writing’s on the wall: with little incentive left to support it, the Privacy Sandbox is effectively dead. While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense…
bubmag
May 1, 2025