Giphy

Facebook has announced it has acquired GIPHY for a whopping $400 million.Pretty fly for a GIF site, no?via GIPHYBut, what does it really mean, and how will it impact eCommerce advertisers and users? According to Facebook, max engagement potential. Announcing the ‘merger,’ Facebook has this to say:“A lot of people…

On Friday, Facebook made its fifth-largest known acquisition ever. The company bought Giphy, a database and search engine for the short looping videos known as GIFs, for $400 million. Today let’s talk about some of the reasons, stated and unstated, that Facebook bought Giphy, and then consider what might come…

Isn't this site pretty much entirely made up of short clips from copyrighted films and TV programmes? $400 million seems like a lot of money for a website full of other people's content.posted by winterhill at 2:34 AM on May 19 Wow... an entire page of just animated gifs... They…

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make…

Hello, communicators: Facebook recently acquired GIF platform, Giphy: We’re so excited to share some news – GIPHY has been acquired by @Facebook and is joining the @Instagram team! 🎉 Read more here: https://t.co/U6AYQ16cEQ pic.twitter.com/ATjEY1VK3K — GIPHY (@GIPHY) May 15, 2020 In a Medium blog post, Giphy wrote: Instagram has revolutionized…

Big Tech hasn't let an economic meltdown dampen its appetite for startup investing. Dealmaking by the largest US tech companies for the second quarter is shaping up to be among the largest in recent years. In the first six weeks of Q2 2020, $7.5 billion worth of deals involved Facebook,…

Image Source : FACEBOOK GIPHY lets you search and make your own GIF Social media giant Facebook on Friday acquired the GIF-sharing service GIPHY, which will now be a part of the Instagram team. According to Axios, Facebook paid $400 million for the acquisition. "By bringing Instagram and GIPHY together,…

Facebook has bought Giphy, a popular tool for creating animated GIFs that pepper conversations around the internet. The companies did not disclose how much the deal was worth. But news website Axios reported the deal was valued at about US$400 million ($623 million), citing unnamed people familiar with the matter.…

Giphy has denied allegations that it removed GIFs of Facebook CEO Mark Zuckerberg after the social media giant purchased the company. After the news that Facebook acquired the GIF repository for $400 million broke on Friday, users began reporting that GIFs of Zuckerberg had stopped working. In a video posted…

The GIF platform's library and APIs will continue to be available to 'the wider ecosystem'Half of Giphy’s traffic comes from the Facebook family of apps.Giphy Facebook has acquired Giphy, and will fold the a GIF library and creator platform into its Instagram team.Neither company would confirm financial terms of the…