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Giphy

Giphy

UK opens formal investigation of Facebook’s purchase of Giphy

The UK's competition watchdog launched a formal investigation on Thursday into Facebook's purchase of Giphy over concerns it will stifle competition for animated images. The Competition and Markets Authority said the investigation's first stage has a deadline of March 25 to decide whether to trigger a more in-depth probe. The…
bubmag
January 28, 2021
Giphy

News24.com | UK watchdog tells Facebook to monitor Giphy independence

Facebook has been looking into new ways of increasing video consumption on the platform (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) Rafael Henrique/SOPA Images/LightRocket via Getty Facebook had to pause its integration with Giphy in June after the Competition and Market Authority said it wanted to investigate whether…
bubmag
August 10, 2020
Giphy

Patagonia joins advertising boycott against Facebook

Outdoor apparel brand Patagonia said it is joining the #StopHateForProfit boycott against Facebook (and Instagram, owned by Facebook) because Facebook continues to promote "hateful lies and dangerous propaganda." Last week three other major brands, The North Face, REI, and Upwork, joined the boycott and suspended all advertising on Facebook. On…
bubmag
June 22, 2020
Giphy

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost…
bubmag
June 19, 2020
Giphy

DOJ and FTC joust for chance to review Facebook-Giphy deal

But the two agencies haven't resolved a dispute over which one should take on the task, the people said. The outcome of that decision could be important for Facebook, because the FTC has been more reluctant to challenge the company's deals in the past — as well as for the…
bubmag
June 12, 2020