Ji Cheng fragrance, Adidas x NoTitle and more: China collabs of the week
Turning your attention away from fashion month for a moment, this week’s brand collaborations in China demonstrate how businesses can effectively connect with the mainland’s rising consumer demographic: Gen Z. Adidas Originals has teamed up with Shanghai-based creative agency NoTitle on a clothing capsule including Samba sneakers, while Arch by…
bubmagSeptember 12, 2023