Short drama apps just had their biggest quarter ever
Global revenue from short drama apps hit ¥24B ($3.3B) in Q1 2025 , up 23% from Q4. Downloads surged 64% to 259 million installs across mobile platforms. Female-targeted romance and revenge plots dominate global engagement and monetization. Translated Chinese dramas make up 50% of content , but local originals now…
bubmagApril 24, 2025