Why China Is A Decade Ahead In Social-Driven Sales
Key Takeaways: In China, social commerce makes up 11.6 percent of retail e-commerce sales, totaling $186.04 billion (1.285 trillion RMB) in 2019. Chinese social media platforms are more multifunctional and have a broader purpose than their Western counterparts. The rise of a new consumer class — the affluent, sophisticated, and…
bubmagJanuary 7, 2021